Portable Sanitation Association International

Association Insight Augut 1 2018

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W EEKLY EDITION AUGUST 1, 2018 CONTINUED ON PAGE 9 P AGE 8 Looking at the Fiscal Year Ahead for the PSAI, Part II ANDERSON CONTINUED F ROM PAGE 1 The PSAI's Strategic Plan sets the following goals for the next three to five years for building its organizational capacity: 1. Operate all key business areas of the PSAI in a manner consistent with the benchmarks and ratios of comparative assoc iations. 2. Build an operating reserve of nine months to a year's worth of expenses. 3. Fully integrate the Association Management System (AMS) – that is, our database – with the website, which will lead to several enhancements to the member and user experience and better data tracking. 4. Form a 501(c) (3) PSAI charitable foundation, which will better allow the PSAI to garner support for its humanitarian and scholarship programs. I can tell you that around the PSAI office, it is point number three above that has o ur not - quite undivided attention (day - to - day and weekly activities, like this newsletter for instance, are always priorities). All four of us often have eight hands on deck building out the new website and transferring over all the data from the current si te to fully integrate it with the database. It's a big job, but somebody's gotta do it. We are sure that the end result will be worth it for all Members and nonmembers alike, as well as for the PSAI staff. There are other goals listed in the Operating Pla n and Budget ("the Plan") that are worth noting here. One is specific to why we are getting our hands dirty on the back end of the website right now: To invest in the human and technical resources required to build a comprehensive industry database over th e next three years. Another is to develop and execute a marketing plan to dramatically increase participation of both operators and suppliers at the 2019 - 2021 convention and trade shows. For 2019, for instance, we hope to hit 500 total attendees (up from 430) and 120 operating companies (up from 90). Ultimately, this all goes along with our mission of supporting portable sanitation and helping solve the problems of people in our industry. Then there are goals that are a little less inside - baseball. The first one is to "manage business activities to meet or positively improve budgeted numbers," which means this whole thing is about staying within our means. The formation of a charitable foundation as a 501(c) (3) would not only prove beneficial in obvious ways, but would also raise the profile of the PSAI and the Industry as a whole in a positive light. (The PSAI is a 501(c) (6) trade association, by the way.) And the Plan also calls for maintaining approval for PSAI education events to receive continuing education (CE) credit in several states and expand the number of approvals where possible. As for goals related to public information, education and advocacy, the Plan has goals for the next three to five years, but aims to put into place some practices that would likely endure beyond that time period. In fact, this part of the Plan aims to do nothing less than delivering a "transformed image of portable sanitation." A lofty objective, to be sure. CONTINUED ON PAGE 9

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