Issue link: http://psai.uberflip.com/i/883683
W EEKLY EDITION OCT 4, 2017 2017 Nuts and Bolts Roundtable Discussion Schedule Roundtables are one of the most beneficial aspects of PSAI events and this year we are excited to offer a third session. See the topics below to prepare for the conversations you would like to be a part of! Successful Special Events (All sessions) • How do you identify events you may be able to serve and contracts you may be able to win? • What is the most effective way to market your services and close deals? • How do you educate event planners about t he best solutions for their event? • How do you prepare your staff and equipment for events? • How do you handle cancellations, equipment damage, and other frustrations? The Latest on Trucks (All sessions) • How do you decide which trucks to buy and which optio ns to try? • New or used? • What is the latest innovation or gadget in rolling stock that you have tried? • How do you decide when it's time to retire your equipment? • What are your frustrations with trucks and how would you like to see them addressed in the futu re? Promoting Your Company (All sessions) • How do you build a marketing strategy and what elements should it include? • How do you advertise – phone, mail, internet, yellow pages, social media, branded equipment? What gives you the most bang for your buck? • H ow do you deal with the negative perceptions of the industry or your company? • When does it make sense to engage an outside resource to assist with marketing? Attracting and Retaining Employees (Session 2 and 3) • What are the best sources to find candidates that stay? • How do you advertise and address the perceptions of our industry? • What are your most effective selection and training strategies? • How do you determine pay rates and benefits to compete effectively? • What does your company do to create a work env ironment that earns loyalty? PAGE 5 C ONTINUE D ON PAGE 6