Issue link: http://psai.uberflip.com/i/827901
W EEKLY EDITION MAY 24, 2017 Going The Extra Mile In Your Marketing How a few PSAI Members have used unique sponsorships and promotions to build a following for their brand In the May 3 issue of Association Insight the PSAI ran an article explaining how to use your website as a marketing tool. While an online presence is great and a website is useful when customers are searching for your par ticular company, your name may have to be "out there" on more than just your own website. This may be as simple as placing your logo and marketing materials on other sites – like the PSAI's – and by branding your equipment. Yet how can you take this outrea ch a step further? There are plenty of places to reach new and potential customers if you think just slightly out of the box. Below are just a few examples of PSAI Members who have garnered attention through unique marketing ideas. While you may have a w ebsite that works well for your company, there are other social media sites and applications that can also promote your logo and products. Today, it is the content you create for these channels that will help you stand out. As featured in the November 30 e dition of Association Insight , Service Sanitation displays their "Jingle Johns" units during the holidays, which are portable restrooms that don light - up facial expressions while singing carols. Because they service the Chicago area, when the Chicago Cubs won the 2017 World Series, they instead had their restrooms do a rendition of "Go Cubs Go" and promoted the video online. It received more than 161,000 views on Facebook alone. New PSAI Member J Bar Sanitary Restrooms markets in quite a different way by hosting a weekend segment on a local Texas radio station. KBEY 103.9 FM's "J Bar Weekend Restroom Report" features a JBar employee each week, along with a guest spokesman who is promoting an event or item of local interest. At the end of each segme nt, local listeners hear that the current interview was brought to them by J Bar Sanitary Restrooms, followed by the J Bar tagline and a J Bar commercial. While you may not have the opportunity to sponsor your own radio segment, radio commercials are a gre at way to reach an audience that, even if they are not currently looking for portable units, will remember hearing your company's name. Along similar lines, fellow Member Lou Paulsen, owner of Can - Doo Budjet Rentals, has had experience with marketing on t elevision. Back in his real estate days before he broke onto the portable restroom scene, the citizens of Peoria, Illinois knew Lou as "Harvey Wallbanger". He gained the nickname because he would pound on the structure of the houses he was selling in his a ds in order to prove their soundness. While your televised marketing may not bring with it your own TV persona, it is certainly a way to gain a leg up by reaching customers who aren't directly on the search for your company. You never know if your brande d unit on the side of a highway will be noticed, but purposeful effort to be recognizable and unusual branding ideas are key to standing out. There are plenty of untapped marketing and sponsorship opportunities that will give your company a chance to be no ticed in your local market. Promotion that shows off your company's personality, such as the three mentioned above, are not only great for new customer outreach, but they also help to build customer retention and brand loyalty. If you let potential custome rs get to know you, they'll seek you out based on more than just price – and that's always a win. P AGE 4