W EEKLY EDITION MAY 3, 2017
A Tested, Proven Way to Attract More Sales Leads
By Jim Connolly for Jim's Marketing Blog
Today, I want to help you attract more high
quality sales leads and referrals, with a tested
and proven idea.
I need to start by a sking you an important
question: How easy is it for people to
describe what makes your service special?
Here's why this question is so important.
Make it easy to spread your message
If you want people to spread the word about
your business, you need to make it as easy as
possible for them. You also need to ensure
they share the correct message, so the
marketplace gets the right impression of what makes your business remarkable.
Whilst many small business owners develop an elevator pitch, that is, a scri pt they can use to quickly describe their
business to a stranger; very, very few create a script for their clients or customers. As a result, it's hard for people to
know what to say about you. They may tell their friends that they value working with you o r that they recommend you,
but that's way too vague.
What you need is for people to have a very short, powerful script that inspires interest in you. You need to give
them something that will motivate people to check you out!
A very different kind of scr ipt
I'm not talking about handing your clients a script and telling them to recite it to their friends.
No.
I'm talking about creating a 4 or 5 word script that follows your work. Something that is printed onto your packaging,
added to your emails and f eatured prominently on your website or blog.
Do not confuse this with one of those generic mottos or tag - lines you see some businesses using! It's pointless to say
"we try harder," "we're obsessive about quality," or "we always go the extra mile." EVERYON E makes those claims.
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