ASSOCIATIONINSIGHT
Portable Sanitation Association International News
BIWEEKLY EDITION MARCH 3, 2021
Page 27
Company Website with Something Extra…continued from page 26
In general Google will allow users to automatically translate sites into other languages. If you rely on this
functionality, it might be a good idea to have a native speaker review the Google translation for accuracy. From
there you can decide if you should translate the whole site professionally or rely on Google's automatic function.
Introduce Yourself
Large companies can be intimidating for customers.
An easy way to combat this is by telling your story
and letting customers see your staff. On their
website, Texas Outhouse has a timeline showing
the company's history, their commitment statement,
and photos of their staff broken down by teams.
Humanizing your big company helps people be
confident they will get personalized service. Some
buyers are partial to locally owned or family-owned
business. If that is true of your firm, emphasize it. If
your firm has been around a while, highlight your
staying power. If you are relatively new, explain why
you think your market needed a new player. Don't be
the Wizard of Oz hiding behind the curtain.
If you need to make updates to your website to incorporate some of these items, just know it will all be to your
advantage! Be sure to check our next newsletter to learn how to make your website be the best it can be. My next
article will break down the importance of search engine optimization (SEO) and web analytics—two final pieces to
the website puzzle. v
Welcome to our newest members!
Festival Tent—Maidstone, Ontario
Diamond Environmental Services—
San Marcos, California
Wilkinson Portables, Inc.—Placerville, California
ConnCans Portable Restrooms—Guilford, Connecticut
Versatile Industries V, LLC—Midland, Texas
VIP Sanitation, Inc.—Kapolei, Hawaii
LOOs2U—Grif th, Indiana
