W EEKLY EDITION SEPTEMBER 4, 2019
An Im po rt an t Af - FAIR:
Suc ceed ing wi th Sp eci a l Event s
By Karleen Kos, PSAI Executive Director
After the event : It's always helpful to meet a week or so after an event to go over how things went. Anybody
can sell something, take the customer's money and move on. A true professional follows up with the customer,
confirming their expectations were met during th e event. Moreover, if the event was not a one - time thing, you
want to set the stage for renewing the contract in the future.
• If the customer's expectations were not met, take notes. How can you improve for next time? How can
they make adjustments to make it easier for you to meet their needs and expectations?
• If it was a large gathering, check out social media sites such as Facebook, Twitter, and Instagram. Were
there comments about the portable sanitation on event pages? This can be helpful information to share
with the customer. Positive comments can bolster your reputation. Negative comments can be
leveraged to demonstrate the need for more equipment or service next time.
• These meetings offer essential insight, so be sure to make them a priority.
Do you have additional tips for succeeding with large special events? Send them to karleenk@psai.org and
we'll note the m for a future article or round table discussion. - KK
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