Issue link: http://psai.uberflip.com/i/948000
WEEKLY EDITION FEB 28, 2018 PAGE 10 CONTINUED ON PAGE 11 Roundtable Discussions at the Convention and Trade Show…continued There will be three roundtable sessions at the 2018 Convention and Trade Show, with Session 1 taking place Thursday, March 22 at 10:30 am, Session 2 taking place Friday, March 23 at 11:45 am, and Session 3 taking place on Saturday, March 24 at 11:15 am Trucks and Pumps • How do you decide which trucks to buy and which options to try? • What is the latest innovation or gadget in rolling stock that you have tried? • How do you decide when it's time to retire your equipment? • What are your frustrations with trucks and how would you like to see them addressed in the future? Leveraging Trailers to Grow Your Business • How do you position the availability of trailers in your business – special events only or are there other environments where you have found success? • How do you turn trailer-based services (restrooms, showers, etc.) into a profit center? • What challenges are you encountering in your business with respect to trailers? • What designs, functionality and features are in greatest demand? What would you like to see developed? Promoting your Company: Traditional, Web, and Social Media • How do you build a marketing strategy and what elements should it include? • How do you advertise – phone, mail, internet, yellow pages, social media? What gives you the most bang for your buck? • What new online techniques are hot and how can they best be used in our industry? • How do you deal with negative perceptions of the industry or your company? Inventory Control and Tracking • How do you track the millions of dollars of inventory your company owns? • What approaches have you tried and discarded? • What type of technology is best for field use? • What is your greatest unsolved challenge with respect to inventory control?