W EEKLY EDITION MAY 3, 2017
Business Websites: The Why, What, and How …continued
By Chelsey Masich, PSAI Membership Coordinator
What to avoid (and why ):
• Poor design looks unprofessional. This includes:
o Too many fonts, colors, and textures.
o Too many items, making the site look cluttered.
o Hard to navigate and find information.
o Using different templates or styles for different pages.
• Inconsistent informati on makes it difficult to figure out which information is actually correct. A customer may move
on to another company instead of trying to figure out what is correct on your website. The most important
information to always keep correct and current includes :
o Contact information.
o Company leadership.
o Location.
• Automatic music or noises can easily annoy a customer looking at your website.
• Flashing, fast moving, or brightly colored graphics can be hard to read.
• Spelling or grammar errors can make you look unprof essional or lazy.
• Unnecessary pop ups can be annoying.
• Large sections of text are often difficult to read on websites.
• Leaving dated designs on your website leads customers to believe that you don't update your site or that you
may even be out of business.
For an example of what to avoid, click the following link: http://www.theworldsworstwebsiteever.com .
*Want to know everything that was done wrong at the above link? Click here for the list.
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