Portable Sanitation Association International

ASSOCIATIONINSIGHT Portable Sanitation Association International News BIWEEKLY EDITION FEBRUARY 3, 2021 Page 11 2021 Economic Outlook for Portable Sanitation…continued from page 10 Continued on page 18 Agriculture Outlook GAP—Good Agricultural Practices—are evolving during the pandemic. The requirements for portable sanitation on these job sites are increasing as well. As with construction, the demand for more units, increased hand washing, and more service are the new norm. Regardless of what else happens in the economy, people have to eat. So agricultural job sites will continue to be a revenue source for portable sanitation companies serving areas where agriculture has a dominant presence. Another important aspect of the evolving agriculture and construction markets is how the expectations of users have changed. Now that people have experienced better sanitation conditions—mainly because COVID-19 has driven employers to provide more units, more service, frequent wipe downs, and other amenities—workers and other users are not going to be happy with a return to "less than." The PSAI and industry members are all working together to leverage this "tipping point" in expectations and continue to raise the bar. Event Outlook Event planners continue to move the timing of their next face-to-face events later into 2021. Currently, 68 percent do not plan to have an event before Q3 and the majority of events will be heavily weighted toward the fall and early winter. This is partly due to the vaccine roll out process, and partly due to the planning horizon for events. We also expect early events to be smaller than their pre-COVID counterparts due to attendee caution and ongoing limits on crowd size through 2021. Events take time to plan. Financial risk will be high for planning too soon and having to cancel due to the pandemic or having a poorly performing event. So currently we are seeing a great deal of restraint around event planning, and we expect that to continue at least until the timing for achieving significant population vaccination is better known. Looking down the road past the current year, it is important to recognize that events are going to take quite a while to bounce back to pre-pandemic levels. Event planners were asked, "When do you think that you're going to get back to your pre-COVID annual event levels?" As you can see on the chart below right, 58 percent of these professionals do not believe they will be delivering 100 percent of their events until 2023. This is important data for portable sanitation operators looking to provide portable sanitation to special events in the future. So where are the possibilities? What should your event strategy take into mind? As shown in the charts, both the number and types of events are expected to pick up later this year, probably late in Q3 and into Q4—roughly from September on. Events are certainly going to be smaller this year. For the reasons already mentioned, the big events will be postponed until there is more certainty of success. For example, the Glastonbury music festival, one of the largest in Europe, was recently canceled for 2021, and there is talk of postponing the Olympics again.

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