Portable Sanitation Association International

ASSOCIATIONINSIGHT Portable Sanitation Association International News BIWEEKLY EDITION OCTOBER 28, 2020 Page 5 Continued on page 6 Take Your Sales to the Next Level You can run the best portable sanitation company on earth—but if you are not making sales, your company won't maximize its potential. Are you gaining all the customers you want? Are they purchasing everything you have to offer for their needs? Has your sales and customer service team fully adjusted to the new way of closing deals in a world where face- to-face sales are not as common? If you cannot answer "Yes" to all of these questions, make time to attend the Sales/Office track sessions at the upcoming Virtual Conference and Trade Show—and be sure your teammates do as well. (Remember: Your whole company can come for one very low fee—or for free if you were signed up for Baltimore.) During that track we will be offering two sessions aimed specifically at helping your sales and customer service team up their game. Led by guest speaker Eddie LeMoine, here's what you can expect to learn: Improving inside sales and customer service (Wednesday, November 18, 1:00pm–2:30pm CST) Inside sales is the art of knowing, nurturing, and transforming leads into customers without actually meeting face to face. Even before COVID-19, the evolution of technology for many companies had led to inside sales/customer service becoming the driving force for revenue growth. Inside sales were once used to generate leads and handle inbound requests, but today's office-based sales professionals are doing more complicated work like assessing needs, identifying customers, and closing sales. It doesn't matter if you have a dedicated inside salesperson or if someone in the office has to multitask in the role, improving your tactics can help you grow your business. In this presentation, attendees will discover: • Why inside sales can be your ticket to success during the pandemic. • The five buying influences for every sale and how to identify them. • How inside sales can become your revenue generator in this new virtual world. • How to use available technology to make your job easier. • Simple ways to automate your inside sales function. • How many touch points it takes to get a customer to commit and why most sales people don't hit their target. • The impact customer service has on sales and sales referrals. • Why every salesperson is also the customer service rep. The art of outstanding sales performance (Thursday, November 19, 1:00pm–2:30pm CST) Without a doubt, hitting your sales targets makes running a business much more enjoyable. For most companies, all of the profitability is in the last 10 percent of the sales target. Why do top salespeople make it look so easy while others struggle to achieve their goals? Why are some companies thriving during the pandemic while their competitors see sales drop?

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