Issue link: http://psai.uberflip.com/i/1267556
ASSOCIATIONINSIGHT Portable Sanitation Association International News BIWEEKLY EDITION JULY 8, 2020 Page 15 Continued on page 16 Attention Suppliers! PSAI's Visibility Kit Is Your Key to Success By Todd Ginter, PSAI's Director of Marketing In the very near future, you will receive a digital version of the 2020/2021 PSAI Visibility Kit by email. Now in it's fourth year, this useful kit for supplier members is your go-to source when it comes to positioning your business name and products in front of portable restroom operators. For the first time, we are providing the Visibility Kit in a digital form. If you misplace your digital Visibility Kit, don't worry, it is always available on the PSAI website, or you can contact me directly at toddg@psai.org to send you a new one. If you need a printed copy—either for yourself or to share with a colleague—please contact me and I will get a printed copy mailed out to you. Why Is a Visibility Kit So Important to You? There are many benefits to the Visibility Kit that sets it apart from more traditional ways of learning about how to reach your audience. It Gives You Control In one convenient and useful guide, the Visibility Kit breaks down the potent reach and diversity that working with the PSAI offers your company. In the kit you will find a breakdown of PSAI Members, stats on PSAI events and precisely what outreach opportunities are available to you. This information will assist you in making the best choices for spending your marketing dollars. As you likely have read in this newsletter, the PSAI has introduced a new way for each Member business to take control of their membership benefits. With Class Pass, instead of benefits being built into your membership level, you will now choose what benefits you would like to use. The Visibility Kit will help you make these decisions by introducing areas of marketing you may not have considered before. It Saves Time It is understandable that you have questions about all the marketing opportunities you have with the PSAI. Whether it be about the PSAI Trade Show, the Industry Resource Directory, or just enhancing your listing on the PSAI website, you can get many of your questions answered using the Visibility Kit. It Helps You Determine How To Promote a Specific Product or Service Are you excited about a new product or enhanced service your company is about to launch? Maybe you would like to be in the next PSAI newsletter, Association Insight, with an ad showing this new item or feature. It could be you are wondering if extra space at the next trade show would be more useful for customers to experience the new launch in person. You will find the Visibility Kit works every day of the year for you right up until you receive the 2021/2022 Visibility Kit. Better worksites. Better weekends. Better world. THE PSAI VISIBILITY KIT 2020/2021