WEEKLY EDITION NOVEMBER 27, 2019
The Va l ue of G i ving Ba ck
By Todd Ginter, PSAI Marketing Manager…continued from page 11
It R aise s Br an d Awar e n e ss
How many of your potential customers know all of the services you provide? The more you integrate your
company into the local community, the more you will easily be able to define what you do and what you have
available to the public.
It E n h an ce s B u sin e s s P ra ctice s
Once you begin working with other community members and businesses, you will soon find you are in a
special tribe of people who understand the value of giving. Some of that giving may be to you. Teaming up
with other businesses to learn how they run their day-to-day business or how they work with their employees
may prove to be a valuable benefit for you.
We want to hear from you! If your business has been involved in giving back to your community, let us know
so we can showcase your business in a future PSAI newsletter. Contact Todd Ginter at toddg@psai.org. -TG
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