WEEKLY EDITION NOVEMBER 27, 2019
The Va l ue of G i ving Ba ck
By Todd Ginter, PSAI Marketing Manager…continued from page 8
As a business owner reading this article you may ask yourself what the benefit is to giving back to your
community. Jan believes that the more you give back the more you get in return. "We were blessed to get
this company and it provides us the opportunity to give back. I was always told while being raised that I
should give back so I guess it was hard-wired into my brain," says Jan.
Besides giving in to her natural instinct to want to better her community by giving back, Jan acknowledges
that it can provide valuable promotion for her business as well as increase a positive culture for her employees
who see the value of giving back. Recently, office employees took it upon themselves to collect coats to give
away to those in need during the colder months, thus continuing the culture of giving that Portable Services
has created.
If you need additional help understanding the value of giving back to the community through your business,
here are some positive reasons that business owners have cited as the reason they are actively involved in
local matters.
It Bu il ds T ru s t
Trust in your business is crucial for maintaining and growing your customer base. When community members
see your business name and even the heads of your business at community events, you are showing that your
business is part of a local family that can be trusted and relied on.
Y o u Br o ad en t h e R e ach o f Y ou r B u sin e ss
Without community involvement in some form, the only other way you can reach the public is with advertising.
The difference is, when you give back to the community you have the power to message the public with a
different side of your business. This can be with employee volunteer opportunities, the owner or CEO being
the face of an event or through a dedicated sponsor message you do not get with standard advertising.
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