W EEKLY EDITION APRIL 18, 2018
Are You Using These Tricks to
Boost Your Business on Socia l
Media? …continued
By Emily Newburg, PSAI Membership and Data
Services Coordinator
Features of social media evolve constantly and it's important
for any user to stay abreast of changes. Establish a team that
rotates social media duties or consider purchas ing a software package such as Hootsuite or Buffer that will do it for you.
There are many software options available and with only a couple hours of work per month, you can create presets for
future posts and so much more. Social media also allows for rea l - time performance analysis unlike any other medium. Be
sure to track the results of your work and discover what you can tweak to improve your reach.
Finally, love what you do. If you're not passionate about your business it will be blazingly obvious on y our social media
account. Do you like exhibiting at/attending trade shows? Let your excitement show in your posts leading up to opening
day. There is no better tool to get you or your booth noticed and drive more business in your direction.
Using social m edia will help your company reach thousands, perhaps millions of people at minimal cost. It doesn't make
sense anymore to ignore it because it is everywhere, and regulated or not, it's not going to disappear any time soon.
Take advantage, snap some selfies , post some videos, show off your expertise, but most importantly, have fun! A very
large number of the people using social media right now are in casual mode. Some are even sitting on the potty.
Sources:
https://clutch.co/agencies/social - media - marketing /resources/social - media - survey - 2017
https://www.getambassador.com/blog/social - customer - service - infographic
https://www.lyfemarketing.com/blog/importance - social - media - business/
https://www.forbes.com/sites/forbesagencycouncil/2017/04/07/12 - ways - small - bus inesses - can - improve - their - social -
media - presence/#22c8dd9a33e6
https://www.contentfac.com/9 - reasons - social - media - marketing - should - top - your - to - do - list/
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