Issue link: http://psai.uberflip.com/i/862371
W EEKLY EDITION AUG 16, 2017 The Big Ideas : American Society of Association Executives (ASAE) Annual Meeting Provides the PSAI with Information and Insights to Help Keep Our Organization Strong … continued By Karleen Kos, PSAI Executive Director • Fraying cybersecurity. Risks to digital infrastructures are growing, even as dependence on them rises. Companies are both worried and harried — concerned about digital privacy and security, and tired of the difficulty and complexity of maintaining system security. Associations fa ce the same internal risks as other organizations but also have opportunities to support their members in new ways. • Human - machine cooperation. Though many forecasts include substantial job losses due to automation (e.g., self - driving trucks) — and such lo sses are indeed already occurring — many jobs will rely on cooperation between humans and machines. While less disruptive than total automation, human – machine cooperation will be a massive shift, with entire work processes becoming machine - oriented and human s learning to complement automation's role. • Immigration - driven demography. Immigration has become the central drive r of American population growth and will reshape not only demographics but also values and attitudes in the decades ahead. For associations like the PSAI, this will result in a more diverse membership with new ideas, expectations, and needs. • New forms of work. Freelance, gig, contract, and temporary work and the infrastructure to support them (e.g., online platforms and reputation systems) are growing. The number of independent professionals is expanding, and organizations rely on them. Associations will need t o help their members adjust their processes to be successful with this new workforce. • The o rganizational millennial. Contrary to some conventional wisdom, millennials as a group are willing to both join and stay with companies, but they need the right ince ntives. Organizations will increasingly need to learn to provide the kinds of training, mentoring, content, and other services many millennials value most, encouraging engagement that leads to loyalty. Associations can help members learn to do this. • Shifti ng terrain for advocacy on policies affecting the industry. In the US, single - party control of the executive and legislative branches, shifting power between Congress and regulators, and conflicts among federal, state, and local governments will change the nature of policymaking. National - level gridlock will drive more efforts at policy change toward state and city governments. All of this will change the arena in which advocacy occurs. • Transparent organizational ethics. Companies and associations will face new kinds of scrutiny as drivers of transparency proliferate. Ever - present connectivity and extensive social media all enable hyper - transparency of organizations' actions, necessitating actively managing actions and reputations as a regular part of keepin g the organization afloat. PAGE 3 CONTINUE D ON PAGE 4