W EEKLY EDITION AUG 9, 2017
Do You Understand What Your Customers Want?
A message from the American Rental Association (ARA)
To best serve your customers, you need to know who they are, what they need and what they want from
you. Gathering that information had been difficult, but thanks to a landmark consumer research study by
the American Rent al Association, it's now available.
The study, Reaching the Full Potential of Rental, outlines the profiles, trends, attitudes and behaviors of
customers in the key rental segments: professional contractors, do - it - yourself (DIY) homeowners (both
party/eve nt and construction) and professional event planners. It also provides a list of top deliverables
that customers want from your business, recommended sales and marketing activities to reach them and
key messaging points.
That is vital information to have —
not only to help you better serve
your customers but also to become
more proactive at anticipating and
addressing their needs. If you want
to boost your bottom line, that is
information you need.
Thanks to its alliance with ARA,
Portable Sanitation As sociation
International (PSAI) members may
download a free white paper of the
key highlights. Join ARA and access
the entire report.
To access the white paper or join
ARA, go to ARArental.org or call
ARA Member Services at
800 - 334 - 2177.
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