Portable Sanitation Association International

Association Insight April 19 2017

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W EEKLY EDITION APRIL 19, 2017 Claiming Your Business on Google By Chelsey Masich, PSAI Member and Data Services Coordinator Listing your business on Google is an easy way to take control over what is shown when your business or company shows up in a search or map. It is a chance to give the public your contact information quickly and accurately at no cost to you. What goes in the listing? The essentials are your compa ny name, address, and phone number. Include a website if you have one. You can also add photos and business hours. Photos can help customers understand your products and services. You can also include pictures of the outside of your building. Business hour s are helpful if customers will need to visit your place of business in person. A Google Business listing is a great place for customers to leave reviews. There is also the opportunity for you to reply in case there are questions or concerns that need to be addressed in the review. How to get started Try searching for your business. You will want to make sure that the information in the results is accurate. It's also a good opportunity to see if your business has a listing or if it's been claimed already. Another option is to search for your industry (portable restrooms, trucks, insurance, etc.) in your area to see where you fall in the results. The accuracy of the information listed is very important. This listing may be a customer's first impression of your company. Make it as easy as possible for them to contact you. If it is not simple to understand, they may move on to a different company for their needs. If you have already claimed your business, make sure to keep it up to date with current contact information. Inaccurate information can be frustrating for anyone trying to contact you. Keeping your information consistent across all digital platforms is important as well. This includes abbreviations (such as Ave. vs. Avenue). If you have not claimed your business, get started here: google.com/mybusiness . For more information, a great article explaining the benefits as well as the details of creating a listing can be found here: https://bbbnorthwest.org/2015/06/01/why - every - small - business - should - use - google - my - business/ . PAGE 8

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