Growth and Expansion: …continued
Are You Blinded by Risk?
Conversely, the same kinds of teams of strangers who began with the positive outcomes of an idea — an idea that they
also did not yet have knowledge of – had a smooth path to see not only the opportunities, but also to finding the card
that described the risks, even though they turned out to be unfounded.
It is possible that we tapped into a fundamental cognitive mechanism. Beginning with a positive outcome may not
only allow innovation to be recognized, but also put the risks in perspective. In other words, it might actually be a
more objective way to see the whole picture.
But more to the point of this article, these two paths can happen easily, instantly, out of context and can be very hard to
change once turned on. A small starting thought may literally determine what you can see next in the landscape of
information, even when solving a small card puzzle.
……………..
So what does this mean for your portable sanitation business? Basically, the research shows that if you start out focused
on the risks and reasons not to do something, it becomes almost impossible to make a case to do it. If you start out with a
more holistic appro ach – here's the idea, here are the benefits of doing it and here are the risks – you are more likely to
see things in a more balanced perspective. In that state of mind, you'll probably make a better decision.
W EEKLY EDITION APRIL 19, 2017
P AGE 5
