Joke of the Week
Jack, the service technician asked Tony, the
operations manager for a favor.
"Can I have a day off next week to visit my mother - in -
law?"
Tony replied, "Certainly not!"
Jack exhaled with relief, "Thank you so much sir! I
knew you would be understanding!"
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W EEKLY EDITION FEB 22, 2017
Pamphlets Aren't Cutting It
A panel of professionals at the Truck Training Schools Association of Ontario conference discussed how to
reshape the image of trucking - related careers
When a panelist admits that he did not have respect for his first job as a truck driver until he changed his attitude toward
his career, there may be a need to fix the overall perception of the trucking industry. A panel of professionals at the Truck
Training Sc hools Association of Ontario conference discussed last week how the industry is facing a number of challenges
as they attempt to recruit a new generation of employees.
Millennials, according to one panelist, just don't have "the work ethic their parents h ad, they don't have the work ethic
their grandparents had… it's not that they're particularly lazy, but instead, because there's been a societal shift." So how
do you adjust this shift? Not by dropping off brochures and hoping for someone to find the job i nteresting, per the
industry's previous marketing tactics. Many recruiters for the industry now use videos to reach potential drivers or they
make headway through guidance counselors and educators.
The largest takeaway from the panel was that trucking
co mpanies "need to embrace training roles and understand
that they'll have to invest into their employees to attract the
quality they desire." But first, they need to get a new
generation to invest in the industry. Which should be possible
considering truck driving does have its perks. The roles offer
"freedom, flexibility in hours, and travel," which are all
attributes that millennials stereotypically would find attractive.
It's selling these attributes in a new, engaging way that will
require the change. READ THE STORY
