Portable Sanitation Association International

Association Insight July 2014

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Message from Executive Director Karleen Kos PSAI Advancing Initiatives to Improve the Industry CONTINUED FROM COVER… While the list of reasons may vary from source to source, there is one that jumps out at me. About 85 percent of businesses that fail were not members of their industry trade association. No Silver Bullets I cannot promise that membership in the PSAI will inoculate 10 0 percent of portable sanitation companies from the challenges businesses face. What I can say, though, is th at – as a business leader – you are going to be many times better off as a PSAI Member when you face those challenges. In addition to the pressure s facing all businesses, there are unique concerns facing the portable sanitation industry . They affect every portable restroom operator and supplier, reg ardless of the company's size. Lack of respect for our work, downward price pressure, and inconsistent regul ations are just a few of them. No one individual or company can possibly solve these problems alone . Each company leader needs his or her industry trade association for the messaging power, collective wisdom, and relationships that can help create a sustainable and successful business. Long - range Strategic Plan Adopted In March the PSAI Board of Directors adopted a new long - range strategic plan for the organization. It looks over a five - year horizon, anticipating the changing industry and the e volvi ng needs of PSAI Members. The plan creates specific approaches and deliverables that will preserve lives and improve experiences by providing clean, safe portable sanitation through our global Member companies. The plan calls for the PSAI to advance initi atives related to: • Public information, education and advocacy • Standards and industry guidance • Training and credentialing • Supporting Members' business success Next Steps In the coming months you will be hearing more about our plans – and importantly – you will see the PSAI evolving to serve its Members even more effectively in the changing environment. Nonmembers will inevitably benefit from our work too because our aim is to advance the industry for everyone's benefit. So why bother with membership in the PSAI? Member companies will be able to impact these important initiatives and help drive the industry forward. On the other hand, "saving" the dues and going it alone deprives your firm of the camaraderie and expertise of fellow PSAI Members. Longtime ass ociation participants tell many stories of how the advice of other Members has led to better decisions and fewer costly mistakes. The positive return on dues investment can be as high as 500 percent . The decision to skip being part of a vibrant, forward - mo ving, Member - focused association like the PSAI can be fateful – as the 85 percent who failed may now realize. There has never been a better time to get involved in the PSAI. Join us on the way to the future of the portable sanitation industry! www.psai.org 800 - 822 - 3020 info@psai.org PAGE 1 ( This story also appeared in the July 2014 issue of PRO Magazine)

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