ASSOCIATIONINSIGHT
Portable Sanitation Association International News
BIWEEKLY EDITION JUNE 9, 2021
Page 4
Get the Message?…continued from page 2
• We need to speak with one voice. Whether
the media is paying attention to your company
because of shortages or some amazing thing you
are doing, it's a win. They are giving your company
and our industry free publicity. So make the most of
it. Whatever else you might talk about, incorporate
some of the key messages we suggest for evolving
the industry's reputation from "necessary evil" to
"respected alternative." You can't control what they
report, but you can control what you tell them.
On your materials, website, blog, or press release—
you do have 100 percent of the power to decide
what you say. In marketing terms, your social media
outlets are known collectively as owned media.
Owned media provides an even better opportunity to use the PSAI's recommended messages and help move
things in the right direction for the whole industry.
The PSAI has been working for several years on an overarching strategy for improving the image of our industry.
Tragic as the COVID-19 pandemic has been, it has the potential to be a tipping point for portable sanitation.
(Bonus points if you've read Malcolm Gladwell's book The Tipping Point, which the PSAI's Education and Advocacy
Committee has used for several years to inspire our activities in this regard.) Please join us in making it so.
The messages we suggest are on page 5. Print that page and keep it handy. If you work with a marketer or
communications consultant, give it to them for use in their work. And if you want to do more to help move the dial
on the overall reputation of the portable sanitation industry, contact Karleen to find out how you can help. v
Better worksites.
Better weekends.
Better world.
We are the world's largest
trade association
serving portable restroom
operators and suppliers!
Membership:
•
Helps you grow your business
•
Provides access to best practices
•
Tells the world you are committed to excellence
•
Brings you timely industry news
•
Introduces you to industry leaders and suppliers.
Not a member? Join now!
PSAI member companies drive industry progress and actively work to
improve the industry's reputation. To learn more visit www.psai.org
Portable Sanitation Association International
2626 E. 82nd Street, Suite 175
Bloomington, MN 55425
952.854.8300
Karleen Kos, Executive Director, karleenk@psai.org
