Issue link: http://psai.uberflip.com/i/1276154
ASSOCIATIONINSIGHT Portable Sanitation Association International News BIWEEKLY EDITION AUGUST 5, 2020 Page 13 Economic Outlook, Part I: Navigating through Uncertainty…Continued from page 12 » Similarly, the rise in online buying will increase the demand for truck drivers and warehouse workers. Plan now for even greater competition for service technicians, mechanics, and yard help. » Large entertainment venues are likely to struggle more than smaller ones, but all of them are going to have to re-think how they handle crowds. There may be abundant opportunities to help provide portable restrooms, hand wash stations, sanitizer, and attendant services so that events are even allowed. » Long distance travel including tourism will likely be down considerably for the short term. If your area depended on large numbers of people from outside the region, think how you can work with customers to overcome this. Are there things you can do to create an environment that is desirable enough to drive to? How can you help customers draw locals to these attractions and provide safe sanitation options? » Remote working is likely here to stay. Think about whether you can save money on overhead by reducing your office space and having your office staff work from home. As far as what will happen with COVID-19, infectious disease expert Mike Osterholm from the University of Minnesota explains it this way. "Right now we are experiencing a national forest fire of COVID that is readily consuming any human wood that's available to burn." He says the process will continue until the fire is either put out with a vaccine or it runs out of humans to infect. While no one likes to say it, people from President Trump to my next-door neighbor all believe things with the pandemic—and possibly the economy overall—will get worse before they get better, but that doesn't mean your business can't flourish. Our businesses and our Association will continue to operate in this strange new world. Together we will continue to serve our customers who are, at long last, discovering hand washing and more frequent service as essential parts of a safe, sanitary, positive portable sanitation experience. Together we will be creative, dogged, and determined. Together, we will provide better worksite, better weekends, and a better world. v Changing Portable Sanitation into a Respected Alternative…Continued from page 5 I think all portable sanitation companies should use social media to promote their businesses. The use of social media is one of the best ways to create change because it especially engages the youth. This free option for advertisement could dramatically change your business. If people have an easy way to access information, specifically images, people are more inclined to learn. Youth predominately communicate through social media platforms, so having a social media presence would make sure you create a presence in people's lives without them even knowing about your company previously. In conclusion, the portable sanitation industry has changed dramatically recently. Many companies have advanced products that prioritize the customer experience, but many companies are stuck in the box of society thinking that they only can provide the traditional plastic toilets. Through the use of social media, portable sanitation has the opportunity to become respected in the minds of more of the public. v