WEEKLY EDITION DECEMBER 11, 2019
PAGE 18
R ep os i t i oni n g th e Po rt a b l e S a ni t a t i on I n du s tr y :
W hat W e Can Lear n f r om S te ak
By Karleen Kos, PSAI Executive Director…continued from page 6
We're creating videos, collateral materials, and social media posts to raise the public's awareness about how
to successfully interact with our industry. You'll always be up to date on these things if you read your
Association Insight newsletters.
To be sure, this repositioning is something that needs to be handled carefully. We don't want to alienate the
people who choose our companies, and we don't want to seem as though we are avoiding responsibility. But
there is a big difference between avoiding someone else's responsibility and avoiding our own. We want to
move everyone toward a more accurate view of the reality of how portable sanitation is provided and paid for
so end users get the experiences they want and deserve and contracting customers have an incentive to make
decisions based on the experiences they want to provide, not merely the price they want to pay.
To sum it up, we are working toward a world in which end users both appreciate the farmer and recognize the
role of the restaurateur. It will take a while to shift thinking and ways of doing business, but it can be done. As
Woody Allen said, "I hate reality— but it's the best place to get a good steak." –K.K.
