W EEKLY EDITION OCTOBER 9, 2019
Tak e Y our Pl ace at t he Ta b le d uri ng
Nuts & Bolt s Ta bl et op Sessions
By Todd Ginter , PSAI Marketing Manager
This research study measured both attendee and exhibitor perceptions
of face - to - face interactions from several perspectives, while also taking
into account recent economic trials and the emergence of new ways to
communicate, such as social media.
Given the fact that a modest increase in e xhibition attendance is
expected within the next two years, with 23% of people surveyed
expected to attend more trade shows and 59% expected to attend the
same number, understanding the true value of face - to - face interaction
may be the difference between a successful and unsuccessful trade
show event for many companies.
Here are just a few of the statistics from the CEIR study that document
the power of face - to - face marketing, despite the surge in digital media
and technology :
• Approximately 8 out of 10 attendees rate face - to - face
interaction with current vendors (77%) and potential vendors
(81%) as very or extremely important in performi ng their jobs.
• 74% percent of attendees rate face - to - face interaction with
colleagues and associates very or extremely important.
• Face - to - face interactions with business partners achieve high
importance ratings as well, with 75% of attendees and 71% of
exh ibitors assigning a very or extremely important rating.
Given these overwhelming statistics, it is obvious that both attendees
and exhibitors greatly value interacting face - to - face with others at
conference or trade show events, which makes this medium a "must have" in terms of marketing tactics
for both buyers and sellers.
If you have not yet registered for the Nuts & Bolts Education Conference happening November 5 - 8 in
Houston, click here to register now. If you are a supplier that would value the oppor tunity to meet face -
to - face with conference attendees during tabletop sessions, contact Todd Ginter at the PSAI office
at toddg@psai.org or by calling 952 - 854 - 8300.
- TG
P AGE 18
