W EEKLY EDITION MAY 8, 2019
How to Change the Public's Perception
of Your Company: Part II
By Karleen Kos, PSAI Executive Director
Be likeable and professional . Let's face it; nobody wants to do business with Mr. or Ms. Crankypants.
Customers and the public don't care how busy or tired you are. You provide a service, and implicit in
that service is "with a smile." So be friendly – or at least, be cordial – smile, and be able to carry on a
conversation. Remember things they may have mentioned in the past like a grandson's little league
game or a fishing trip to Nova Scotia and ask about it. These small things can all make you more
likeable. What is unlikeable is being fake. Be careful not to falsify who you are just to be likeable.
Warren Buffet once said something like, "It take s 20 years to build a reputation and 5 minutes to ruin it. If you
think about that, you'll do things differently." So spend some time on tactics and business culture that will build
the reputation you want. You'll be glad you did. - KK
P AGE 13
